Snug

Services

Brand Identity
Brand Guidelines
Art Direction
Illustration
Site Design

Snug gives parents and caregivers access to high-quality baby gear that fit their lifestyles, when they need them, for as long as they need them.

I created a brand identity system that is a soothing presence in the otherwise overwhelming experience of researching and buying baby gear. The identity is informed by the calmness babies feel when being swaddled.