Onuu

Services

Brand Identity
Packaging Design
Brand Guidelines
Art Direction
Illustration
Site Design

Onuu makes financial wellness possible for everyone through financial literacy, savings, life insurance, and credit.

I created the brand from the ground up through an extensive brand design exploration to define the brand’s core design elements. The visual design system is inspired by the bright future ahead and acknowledges the ebbs and flows of life through its organic line work. The brand promotes inclusiveness and aims to de-stigmatize the topic of money.